[1] : Jargon File (4.3.1, 29 Jun 2001)

brochureware n. planned but non-existent product like vaporware, but
   with the added implication that marketing is actively selling and
   promoting it they've printed brochures. brochureware is often deployed
   as a strategic weapon; the idea is to con customers into not committing
   to an existing product of the competition's. it is a safe bet that when
   a brochureware product finally becomes real, it will be more expensive
   than and inferior to the alternatives that had been available for years.


see also:
vaporware 

[2] : The Free On-line Dictionary of Computing (27 SEP 03)

brochureware
     
         planned but non-existent product like
        vaporware, but with the added implication that marketing is
        actively selling and promoting it they've printed brochures.
        brochureware is often deployed to con customers into not
        committing to an existing product of the competition's.
     
        the term is now especially applicable to new web sites, web
        site revisions, and ancillary services such as customer
        support and product return.
     
        owing to the explosion of database-driven, cookie-using
        dot-coms of the sort that can now deduce that you are, in
        fact, a dog, the term is now also used to describe sites made
        up of static html pages that contain not much more than
        contact info and mission statements.  the term suggests that
        the company is small, irrelevant to the web, local in scope,
        clueless, broke, just starting out, or some combination
        thereof.
     
        many new companies without product, funding, or even staff,
        post brochureware with investor info and press releases to
        help publicise their ventures.  as of december 1999, examples
        include pop.com and cdradio.com.
     
        small-timers that really have no business on the web such as
        lawncare companies and divorce laywers inexplicably have
        brochureware made that stays unchanged for years.
     
        jargon file
     
        2001-05-10
     
     
see also:
vaporware web sites database cookie dot-coms static html 
jargon file 

Brochureware >> B Words
Brochureware, definition of term: Brochureware
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