[1] : WordNet (r) 2.0

gimmick
     n 1: something whose name is either forgotten or not known syn:
          dohickey, dojigger, doodad, doohickey, hickey,
           gizmo, gismo, gubbins, thingamabob, thingumabob,
           thingmabob, thingamajig, thingumajig, thingmajig,
           thingummy
     2: any clever deceptive maneuver; "he would stoop to any
        device to win a point" syn: device, twist
see also:
dohickey dojigger doodad doohickey hickey gizmo 
gismo gubbins thingamabob thingumabob thingmabob 
thingamajig thingumajig thingmajig thingummy device 
twist 

[2] : Moby Thesaurus II by Grady Ward, 1.0

195 moby thesaurus words for "gimmick":
   action, ad hoc measure, affair, anagnorisis, angle, answer,
   apparatus, architectonics, architecture, argument, art,
   artful dodge, article, artifact, artifice, atmosphere, background,
   bag of tricks, blind, bluff, bosey, catastrophe, catch,
   characterization, cheat, chicanery, chouse, color, complication,
   concern, conspiracy, continuity, contraption, contrivance,
   counterfeit, countermove, coup, course of action, craft, curve,
   curve-ball, cute trick, deceit, deception, demarche, denouement,
   design, development, device, dingus, dirty deal, dirty trick,
   dodge, dofunny, dohickey, dojigger, dojiggy, domajig, domajigger,
   doodad, dowhacky, effort, episode, eppes, etwas, expedient, fable,
   fake, fakement, falling action, fast deal, feint, fetch, ficelle,
   flumadiddle, fun, gadget, gambit, game, gigamaree, gimcrack, gizmo,
   googly, grift, hand tool, hickey, hocus-pocus, hook, hootenanny,
   hootmalalie, humbug, implement, imposture, improvisation, incident,
   instrument, intrigue, invention, jest, jigger, joker, juggle,
   jugglery, jury-rig, jury-rigged expedient, knavery, last expedient,
   last resort, last shift, line, little game, local color, makeshift,
   maneuver, material thing, means, measure, mechanical device,
   method, mood, motif, move, movement, mythos, object, pass,
   peripeteia, pis aller, plan, plot, ploy, power tool,
   precision tool, quelque chose, racket, recognition, red herring,
   resort, resource, rising action, ruse, scheme, scurvy trick,
   secondary plot, shake-up, shift, slant, sleight, sleight of hand,
   sleight-of-hand trick, snare, solution, something, speed tool,
   sport, step, stopgap, story, stratagem, strategy, stroke,
   stroke of policy, structure, subject, subplot, subterfuge, switch,
   tactic, temporary expedient, thematic development, theme, thing,
   thingum, thingumabob, thingumadad, thingumadoodle, thingumajig,
   thingumajigger, thingumaree, thingummy, tone, tool, topic, trap,
   trick, trickery, trump, twist, utensil, whatchy, widget, wile,
   wily device, working hypothesis, working proposition

Gimmick >> G Words
Gimmick, definition of term: Gimmick
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