popularise
     v 1: cater to popular taste to make popular and present to the
          general public; bring into general or common use; "they
          popularized coffee in washington state"; "relativity
          theory was vulgarized by these authors" syn: popularize,
           vulgarize, vulgarise, generalize, generalise
     2: make understandable to the general public; "carl sagan
        popularized cosmology in his books" syn: popularize
see also:
popularize vulgarize vulgarise generalize generalise